Northshore Tree Experts’ slogan is “Deep roots grow a legacy”, because we started this tree service with a deep understanding of the importance of faith, family, and protecting our natural environment. This is not just a way for us to realize the “Canadian Dream”, this business is an extension of our lives, which demands that it be guided with intentionality and purpose. And while our industry is known predominantly for the removal of trees, one of our purposes requires that we change that perspective through our business directives as a matter of conscience. For that reason, in our 2020 season we decided to debut the Free Tree Project pilot program. Since then, the project has evolved into semi-annual tree plantings at local schools in Simcoe County - not only to add to our urban canopy, but also to impart a love of trees to future generations.